Introduction
BeON Studio is a revolutionary concept in modern exercise culture. I looks to blend modern minimalism and serene materials with the intensity of functional training. By using simple natural materials we invoque a sense of tranquility and peace. BeON Studio presents an innovative concept that takes the brand to a whole new level.
Role
At FORMM we accepted the challenge of crafting a unique and luxurious fitness experience that redefined the branding and took it to define the space as a whole. At FORMM we were tasked with not only defining a general space but integrating the design ethos of the brand with custom made furniture and decoration.
Highlights
Innovative integral design: The studio presents an branding image that is accentuated by its architecture and allows the actual appearance of the studio to represent the brand itself.
Focus on innovation: By using raw materials we are able to bring that natural feeling within and mix it with the intensity of functional design, we are also able to minimize costs by allowing materials to shine in their natural way.
Efficiency and Function: The studio allows for a full class of 14 students to exercise simultaneously, it also allows the coach to roam around freely thanks to additional space between students. This additional space was achieved by minimizing installation space and using the exercise equipment itself as decoration along the back walls. The Studio also has a spacious lobby, store, toilet and storage unit, all integrated in a way that makes the space seem as one.
