Introduction
Hovel City 32 is an innovative project that builds upon a traditional barbershop concept and revolutionizes it to define something more experiential.
Role
At FORMM we destilled the style desired by the client and made sure to keep the budget and existing space in mind.
Highlights
Traditional barbershop layout: We managed to create a functional layout that focused on the final user while allowing our client to create a unique experience, for both his barbershop and guayabera brand.
The Display: At FORMM we took a concept only present in high en fashion and exported it to new mediums. We realized early on that the location of Hovel was prime for exposure inside the venue, therefore, we needed the business to stand out.
Decoration & Details: When it comes to experiential design the experience comes from the details, thus for FORMM it was a priority to focus on those little things that make a difference.
